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1. Beyond branding / edited by Nicholas Ind.

by Ind, Nicholas.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 INB 2003] (1).
2. Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.

by Van Gelder, Sicco, 1964-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.8 GEG 2004] (1). Items available for reference: Eastern University Library [Call number: 658.8 GEG 2004] (1).
3. Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.

by De Chernatony, Leslie, 1953- | McDonald, Malcolm.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi: Elsevier/Butterworth-Heinemann, c2003Online access: Table of contents only | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 CHC] (1).
4. Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].

by Clifton, Rita | Simmons, John, 1948- | Ahmad, Sameena.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Princeton, NJ : Bloomberg Press, 2004Online access: Table of contents | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 CLB 2004] (1).

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